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The best websites are bespoke websites - those designed to fit individual requirements and differentiate clients from their competition.
The name of the game is finding relevant, creative propositions that resonate with the market in order to build brands and drive sales.
However you wish to theorise it, or build processes around it, an effective web strategy involves creativity.
Without a creative proposition, your brand will seem no different to that of your competitors.
No one will notice it, and no one will care about it.
If you don’t know where to start, or you want to re-evaluate where you are, I can help.
Offering a free, no-obligation proposal service, I work closely with clients to develop a bespoke package that will help meet their commercial targets and bring a return on their investment.
In order to reach as many customers and prospects as possible, it is essential that websites are able to integrate seamlessly with social networking channels, such as Facebook, Twitter, Linkedin and Instagram.
SEO makes sure that any online content is structured in a way that search engines like Google display it towards the top of the page when someone is searching for something. The higher the page ranking, the more chance there is of driving traffic to a website. Having a fully responsive website - one which works on any device at any resolution, be it phone, tablet, laptop or desktop - will also help optimise search results and boost visitor numbers.
Websites should always contain up-to-date content or information. I make use of a Content Management System (CMS) that is straight forward enough for customers to administer themselves, if they prefer. This means that any changes to content, including amendments to product and pricing information, can be made quickly and easily in-house.
Analysing the data linked to your website is essential if you want a better understanding of the online behaviour of your customers and prospects.
Good analytical monitoring allows you to measure and track the performance of a website and adapt it accordingl.
Websites should never be used as a stand-alone marketing tool, and integrating them with other out-bound communication activities, such as the creation of an opt-in subscription campaign designed to develop a customer contact database, can bring additional rewards.
Depending on the type of business, incorporating links to payment and booking portals to allow visitors to a site to pay and book directly online is also essential.
It's all about keeping in touch with your customers and prospects in a targeted, timely and ‘opted-in’ manner. It’s all about building data, understanding your audience’s behaviour and reaching them with your propositions as cost-effectively as possible.
Website prices start from £500 for the Orchard Lite package.
After initially helping DNAe with the company’s brand and marketing communications strategy, Orchard focused on harnessing the power of the internet as a means to reach prospective customers ahead of the product launch. This involved web site development and maintenance, email marketing, content-rich presentations and social networking.
Visit websiteAs a producer of handmade craft glass products, Crafty Burd needed a redesigned website incorporating a CMS (Content Management System) and an integrated online store.
Orchard provided an e-commerce solution which provides the business with advanced sales and fulfilment tools, enabling greater efficiency and productivity, all contained within a fresh new site designed to better communicate Crafty Burd’s brand values.
As a pre-cursor to developing an online shop for a range of unique and original sculpted art and to increase short-term awareness of Genie Originals, Orchard and Brand Strategist, Neil Stewart, delivered a brand positioning and website.
Initially the site provides visitors with a series of news posts about environmental issues in the Highlands of Scotland along with a portfolio of previous environmentally-themed sculpted art and installations created by Jon Asanga of Genie Originals.
When it was acquired, Davochfin Farm included a selection of fairly neglected leisure facilities alongside its 160-acre working farm. The new owners needed help to support an ambitious business strategy which included plans to improve the existing golfing and fishing attractions and to upgrade and expand the camping and caravan site.
Orchard also produced a comprehensive website, designed to build awareness and promote the product and services on offer to a number of targeted audiences, including visitors to the area, local residents and other stakeholders. The website is fully optimised across all search engines and social media platforms and includes a comprehensive booking and payment system to make it easy as possible for our Client to do business.
